I'm sure you know this one too. You walk into a shop with a new collection, you love everything and you'd spend every last euro in your purse. But as soon as the sales you've been looking forward to begin, you can't find your bearings, and the more goods are discounted, the less you know what you actually want. Why is that? The answer is simple. Because the shops are chaos and the goods aren't arranged by collection, nothing goes with anything. Suddenly every single piece seems hard to match, you have no idea what to wear it with, and on the flip side you end up buying things that will really just hang on the hanger. How do you get out of it? Easily.
My rules for shopping in the sales:
- In the sales I mainly buy more expensive pieces. After all, 50% off a 12-euro T-shirt is still a negligible saving, and once you add the journey, the energy and the time spent queuing for the fitting room and the till, you've essentially not saved anything. It doesn't seem like a worthwhile saving to me, and this realisation leads to my second rule...
- I prefer shopping online. I have about a thousand reasons, but above all it's convenience and rational thinking. Even the Burberry denim jacket in the opening photo I bought online in a sale on the brand's official website.
- I think in advance about what my wardrobe actually needs. If you have no idea, definitely read the article about how to put together a super mix-and-match wardrobe. Here: https://www.fashionspy.sk/blog/714/ako-si-vyskladat-satnik-snov
- I don't buy seasonal things after the season. The bigger discounts are mainly on seasonal, quickly trendy clothing that is guaranteed not to be a HIT next season. After several years of experience, I can guarantee this to you. A blouse with ruffled sleeves and a bow around the neck you'll get at 70% off, but a classic timeless white one you won't find, or at best it will be discounted by 20% max.
- I buy what I need, not what's a bargain. Ask yourself whether you would buy the piece even if it weren't on sale, and if the answer is a clear NO, definitely don't take it. You're buying in euphoria or under pressure of circumstances, and you surely don't want that, do you?
- If I'm still not sure whether yes or no, I ask them to hold the item for 30 min. at the till and I leave. Within 10 min. I know whether I should go back or not. This way I filter out most thoughtless purchases.
I hope my rules have helped you a little and that you'll find your way around this crazy "SALE" season more easily.